March Madness

My role: Art direction, design, animation

Co-Designer and Art Director: Daeun Lee
Creative Leads: Darren Bridges, Phil Parcellano
Copywriters: Alexa Sibberson
Project Manager: Jess Decker
Creative Director: Nate Winter
Students, alumni, and fans gather to celebrate March Madness, a month-long event filled with excitement and camaraderie. As they come together to watch their favorite teams compete, Grubhub wants to show that they are a reliable partner for fans when they want or need takeout. By offering a convenient way to order food, Grubhub ensures that fans won't miss a moment of the game, and that we make moments better with takeout. In collaboration with Daeun Lee, we created Social and CRM assets with a unique look and feel that captures the excitement of game day.

Art Direction



Melissa Jedrysiak — Chicago, IL