![](https://freight.cargo.site/t/original/i/b99f79a51ee09b603855face6aae7e3f31589c8bcb65e0d23d82d25bdb28aeb7/Phase3-SocialAssets.png)
March Madness
My role: Art direction, design, animation
2023
Co-Designer and Art Director: Daeun Lee
Creative Leads: Darren Bridges, Phil Parcellano
Copywriters: Alexa Sibberson
Project Manager: Jess Decker
Creative Director: Nate Winter
2023
Co-Designer and Art Director: Daeun Lee
Creative Leads: Darren Bridges, Phil Parcellano
Copywriters: Alexa Sibberson
Project Manager: Jess Decker
Creative Director: Nate Winter
Students, alumni, and fans gather to celebrate March Madness, a month-long event filled with excitement and camaraderie. As they come together to watch their favorite teams compete, Grubhub wants to show that they are a reliable partner for fans when they want or need takeout. By offering a convenient way to order food, Grubhub ensures that fans won't miss a moment of the game, and that we make moments better with takeout. In collaboration with Daeun Lee, we created Social and CRM assets with a unique look and feel that captures the excitement of game day.
Art Direction
![](https://freight.cargo.site/t/original/i/eeff10cc3668c596111238ea42b49c4f395988c2bf980546894d8459adef8da7/Mock-missminute.png)
![](https://freight.cargo.site/t/original/i/18325a3b8a66ae3e6612a81ab8a7914bacc0a5d9f0e073d302f194d3d43ad922/unnamed.gif)
![](https://freight.cargo.site/t/original/i/bbf113709f6d912e8dbcb6477fcb34337fc38266bb56d953fb0a9ea57591d58a/mockup-courtside.png)
![](https://freight.cargo.site/t/original/i/45a022c215ec3458e34f7bb79191b25ea62b38d460638e8554ae96e9e7599ab0/CAMPUS-Email-1---7-Alt.png)
![](https://freight.cargo.site/t/original/i/64ddd5f1765b821fd04b8ebf92e42e0fb98161ff623b3585745081a769f6ff99/Email-5.png)
![](https://freight.cargo.site/t/original/i/ec3a305bc9d22ad99f741fab1f1baa353b0db0923d63d76abfac9ae42e8406ca/CRM-Email-3-GH-noterms.png)
![](https://freight.cargo.site/t/original/i/87868310f64cec7f3b6374a480950edd93ecccb8db004eac02d4c83b27033d54/CAMPUS-Email-4.png)
![](https://freight.cargo.site/t/original/i/a17ce98ab2ddb1ef616bc9770b8f159e4b5190f837252f7a41b54d83d2974fb0/Email1-a.png)
![](https://freight.cargo.site/t/original/i/703376982109e7af68c74521426121f787bb8a3e6024a7db00071dadd6bdf00a/CRM-Email-4.png)
![](https://freight.cargo.site/t/original/i/9d9f926eb56daf4055dedec53045d09d15838dd5a9036b786be7ec23f5b5f6c5/Email-6.png)
![](https://freight.cargo.site/t/original/i/30f2e374846d7b7ee4f6efffba371f5ab5c1ddf26483136e69c33778fd9095f0/Email2---non-GH-.png)
Social
![](https://freight.cargo.site/t/original/i/cf828cdc2c2eaf7b0fde72373f04e9e65f1513e206ec60995e93ee63fd20fc6e/TITO_The_Power.gif)
![](https://freight.cargo.site/t/original/i/176da023f6e5e3dfc5ec4192e3ddd8cffcd33f5fac5801c904061531f72a1f43/1x1.gif)
![](https://freight.cargo.site/t/original/i/64efcb45383fc71d4af25b647cf13e847f85e6412a336f1a475ca23a6d12fada/MM-Phase1-Social_Social-1x1-3.png)
![](https://freight.cargo.site/t/original/i/43c1432fef6ed69775424b2f0c0c2c2c4212e6ad6890008752eaf077cc754ce8/Organic-Social-IG-Story1-02.png)
![](https://freight.cargo.site/t/original/i/10faeaffeebe1529b9f196225769b284a58804455877a58862ce57a44b56e18d/Bracket-16x9.png)